What is Seg-men-tosSM?

Seg-men-tosSM is the most precise Hispanic targeting tool that you can find. Seg-men-tosSM provides an effective structure to profile and segment Hispanics in the US. The demographic system utilizes multivariate analysis of demographics, geography and behavior using a sample of more than 150,000 individuals representative of the Hispanic population of the US.

Description of the Segments

  1. American Dreams.

    2. Hispanics from this segment are typically well established with white-collar occupations such as Managers and Teachers. They are high income earners which translate into purchasing power. This group consumes media in English and they are generally well acculturated. Half the householders in this cluster were born in the United States or are citizens by naturalization.

  2. Top of the Flan.

    3. This group forms the elite in the Hispanic community. They hold graduate degrees with high proportion in medical and law professions. They are predominantly born in the U.S. and speak English very well. Most live in non-family household settings.

  3. Industry Amigos.

    4. This group is a working class community and they are predominantly Mexicans with occupations in the food and beverage industry. These typically high school educated couples are split into U.S. born Mexicans that speak only English and non-U.S. citizens that prefer to consume media in Spanish.

  4. Western Pueblo.

    5. The households in this segment typically have low education levels and low income. They have occupations in food & beverage, construction, and production industries and predominantly communicate in Spanish.

  5. Generation Dos.

    6. This segment can be described as medium income young families of American-born Hispanics. They work in sales and office settings predominantly, communicate in English, and have completed high school or some college education.

  6. Caribe.

    7. This segment origin is predominantly from Puerto Rico and Dominican Republic. They can be reached in English or Spanish media as levels of acculturation varies. Predominantly, they have occupations in the service industries, and hold from managerial to unskilled positions.

  7. Tex-Mex.

    8. Hispanics from South-Central states are the segment with lowest income and educational attainment; three quarters have high school education or less and the median household income is of $40K. The majority of this segment speaks English very well. This segment is predominantly from Mexico / Mexican ancestry.

  8. The Calle 8 Crowd.

    9. This segment, named after the high-density Cuban American neighborhood in Miami, is predominantly found in the South Atlantic states. This segment has a strong preference for communicating in Spanish. Only 18% of the segment has Associate's degree, their highest education, and have median household income of $50K.